The market is an expression of the human actors (it is the universal language and prices are the words) and all humans exercise some degree of the entrepreneurial spirit.
The magnificent thing about the market is that it communicates intent and has content. When the medium of exchange is the one that is chosen by the market (ex. commodity monies since the beginning of human history) then it is indeed true that the words (prices) are universal also.
Humans are seekers after truth, but in varying degrees and at various times, and some even are mostly latent but this condition of latency is amplified and stretched out by the denigration of the spirit caused by the propaganda of the State. Releasing the entrepreneurial spirit is one of the tremendous powers of the market.
At the same time it is the entrepreneurial spirit that drives the market!!!