It is true that each person makes choices for themselves, knowing themselves (inside and out!) and this subjective decision-making is done in an effort to bring about or increase happiness. There is an effort made to improve one’s circumstances and align them with what is valued subjectively. This striving for betterment is like the athlete who wants to perform better in a competitive spirit to achieve at a higher level, to be more satisfied and happier. This striving for higher degrees of excellence is part of a natural competitive drive for happiness; in alignment with what is valued subjectively.
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