Alternative Microeconomic Textbook
Alternative Microeconomic Textbook

The Human Essence of Economics

A PICTURE OF THE HEART: This is a book about the microeconomic perspective.

  • Microeconomics is important for you to understand.

Producing so you can eat (and prosper) is the starting point in microeconomics.

Microeconomics is not about data and equations being used to generate graphs and diagrams – although unfortunately that is how microeconomics is taught – which is the reason why there is such a disconnect between the real world and academic economics. Each person and every business firm has to produce something to earn an income to be used to satisfy desires and objectives.

  • The heart of microeconomics will surprise you.

At the heart, then, is offering something of value in a way that makes it possible, in turn, to acquire those things that are regarded as valuable.  Value – which humans assign subjectively – is a critically important part of microeconomics.

  • How do individuals discover and react to information in the market? 

Prices that appear as part of the spontaneity of the market act like words, conveying meaning. Those who are actively exercising their entrepreneurial spirit read these messages and take risks, with their goal being to earn a profit by serving the sovereign consumer. It is this active involvement that drives the economy forward by dispersing useful information throughout, including across the time horizon. All this is part of the language of the market.

  • What is different about “The Human Essence of Economics”? 

It is a qualitative analysis rather than a quantitative analysis and it examines the economy in its real condition of dynamic disequilibrium rather than the fictitious condition of equilibrium.

  • Why is this approach better?

What really sets it apart is the microeconomic model developed deductively from the macroeconomic model described in “More Than Laissez-Faire.”

  1. The model shows the origin of subjective values.
  2. The model is causal-realistic, moving from cause to effect, from virtue to service (or product).
  3. The model shows how the entrepreneurial spirit activates the market
  4. This book delivers a new economic technology but it also makes clear how to apply the concept of competitive entrepreneurship to each step along the way in the real world of disequilibrium and uncertainty.
  • Great indeed is the need for a new way of thinking.
  1. The new way is microeconomics that is qualitative and that reflects how the real world of production works
  2. This is economics which starts from where value originates and which then moves into the hands of the producers so they can deliver the goods and services sought by you and me – the sovereign consumer. This model – this new technology – delivers all of this in a new way.
  • And much, much more!

Read the Foreword by Dr. Don Nelson.